The Athlete's Handbook is an easy-to-read, interactive player development app. It is a must read for athletes, coaches, parents, agents, player development personnel, and anyone who advises or is associated with athletes in any sport.

The Athlete's Handbook takes personal stories as well as those from around the sports world to help young athletes avoid the historically common pitfalls. It is part self-help, part inspirational, and part informational and is directed toward young male and female athletes in high school, college, and the professional ranks. It is a must read for coaches, parents, and anyone who advises or is associated with athletes in any sports. The information is presented in a simple and succinct manner with lots of stories and quotes from professional and college athletes as well as influential figures in society. The goal of the Athlete’s Handbook is to prepare the next generation of student athletes for success in life and make them more aware of common issues athletes have faced.

The topics include:

  • The Athletes Life cycle (How long will you play?)
  • How to lose $100 million?
  • Should I Stay or Should I Go Decision Tree (When is the best time to declare for the draft?)
  • What are the three types of contracts and athlete can sign?
  • Life style advice (self-control, family, cars, domestic violence, community service etc.)
  • Life advice (social media etiquette, fame, appearance, speaking, manhood etc.)
  • The business of college and professional sports (How does it work?)
  • Personal finance (monthly budget, cost of living)
  • Taxes (state/federal/payroll taxes, international etc.)
  • Advisors (What do they do? How not to get scammed)
  • General business (financial statements, starting a business, franchise etc.)
  • Investment (what are stocks and bonds? etc.)
  • Retirement (What is a pension? 401k?) etc.

Operating system: iOS

Devices: iPad/iPad mini

Release Date: Tuesday, August 11, 2015


David Hollaway is also author of the Athletes Handbook: Tips for Success in Sports and in Life.Competitive sports has always been a significant part of David’s life since a very early age. As a youth he competed in football, basketball, and baseball. In high school David played football and basketball and eventually, earned a scholarship to play basketball at the University of California at Irvine (UCI). His father, a.k.a "Coach Hollaway" who is one of the city of Detroit’s most storied all-around athletes, lettered in football, rugby, and ran track at the UCLA and had 35 year high school and college coaching career. David has consulted for major college coaches and professional sports personnel on matters of life skills for athletes and on the strategic use of technology. His app, The Athlete's Handbook, is used by high school, college, and professional coaches, player development personnel, and school administrators.


In his professional life David is the founder of an educational children’s publishing company named Quackenworth. He is author and illustrator of sixteen children’s books, has created several iPad, iPhone and Android apps, and has developed numerous elementary and middle school curriculum in math, reading, and writing. His products have been purchased throughout the United States as well as in over 55 countries. During his time at Quackenworth David has worked with the NBA’s Read to Achieve, City National Bank, and the Los Angeles Mayors office, to name a few. In 2013, David’s company was one of the winners of the Bill & Melinda Gates Foundation Literacy Courseware Competition. Prior to Quackenworth, David worked in sales, marketing and corporate and product strategy. He has an MA in computer-based education from CSU Dominguez Hills, and an MBA in finance from Loyola Marymount University.




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